Sadia Sultana
Senior Digital Marketing & Marketing Automation Specialist
Helping businesses grow through performance marketing, automation, CRM, and conversion-focused websites.
A decade of turning marketing budgets into predictable pipelines.
I am a Senior Digital Marketing & Marketing Automation Specialist with 10+ years of experience helping businesses improve their online presence, generate qualified leads, and automate the marketing operations that usually eat up a team's time.
My career started in performance marketing — running paid campaigns and building landing pages that were built to convert, not just to look good. Over time, that grew into a much bigger skill set: connecting ad platforms to CRMs, designing automation workflows in tools like GoHighLevel and n8n, and building full marketing systems that keep working long after the campaign launch.
Since 2016, I've worked as a Top Rated freelancer on Upwork, delivering 146+ projects for clients across the US, UK, Europe, Australia, and the Middle East — spanning real estate, e-commerce, SaaS, healthcare, and local services. That international client base taught me how to adapt strategy to different markets, communicate clearly across time zones, and deliver work that holds up to scrutiny.
In parallel, I founded Aurora Innovative, a digital marketing consultancy where I lead website, SEO, and marketing automation projects for growing businesses — combining hands-on execution with a consultant's view of the bigger strategy.
Today, I'm based in Bremen, Germany, and open to remote, hybrid, or full-time roles where I can bring that same mix of marketing strategy, technical automation, and conversion-focused execution to a team that wants to scale.
Like what you're reading?
See the work behind the story, or reach out directly.
Where the work happened.
A decade-long track record split between international freelance client work and consultancy leadership.
- Managed international marketing projects across real estate, e-commerce, SaaS and local services
- Created and optimized paid advertising campaigns on Meta and Google Ads
- Developed conversion-focused websites and landing pages
- Built CRM and marketing automation workflows for lead nurturing
- Set up analytics and conversion tracking (GA4, GTM) for data-driven decisions
- Delivered 146+ projects while maintaining Top Rated status
- Founded and lead a digital marketing consultancy
- Managed end-to-end digital marketing solutions for clients
- Delivered website, SEO, and marketing automation projects
- Advised businesses on lead generation and marketing systems strategy
Four disciplines, one connected system.
Marketing, automation, and web development don't work in isolation — the value comes from connecting them.
Digital Marketing
- Meta Ads
- Google Ads
- SEO
- Lead Generation
- Performance Marketing
Marketing Automation
- HubSpot
- GoHighLevel
- n8n
- Zapier
Web Development
- WordPress
- Shopify
- Webflow
- Wix
- Landing Pages
Analytics
- GA4
- Google Tag Manager
- Conversion Tracking
The stack behind the strategy.
Platforms I use daily to plan, launch, automate, and report on campaigns.
Advertising
CRM
Automation
CMS
Project Management
Need this stack connected end-to-end?
I design and build the exact workflows shown above for growing teams.
Selected work.
A sample of projects across industries. Each one paired strategy with hands-on execution — replace with your live screenshots and case links.
Real Estate Lead Generation System
Shopify Store Growth Campaign
SaaS Onboarding Automation
Local Service Business Website + SEO
Clinic Appointment Funnel
Coaching Program Launch Funnel
Want to see the strategy behind these results?
Read the full problem → solution → result breakdowns below.
Problem → Solution → Result.
A closer look at how strategy, tools, and execution came together. Click a case to expand.
Lead Generation Automation
GoHighLevel + n8n +Problem
The client relied on a fully manual follow-up process for inbound leads — meaning slow response times and leads falling through the cracks.
Solution
Designed and built an automated CRM workflow using GoHighLevel connected to n8n, triggering instant follow-ups, lead scoring, and task routing to the sales team.
Result
Faster lead response, more consistent follow-up, and significantly reduced manual admin work for the sales team.
Paid Ads Funnel Rebuild
Meta Ads + Landing Page +Problem
Ad spend was generating clicks but a weak landing page and unclear offer meant very few visitors converted into leads.
Solution
Rebuilt the landing page around a single clear offer, restructured ad targeting and creative, and added conversion tracking to measure what actually worked.
Result
Improved conversion rate on the landing page and a clearer picture of cost-per-lead across campaigns.
CRM Migration & Reporting Setup
HubSpot + GA4 +Problem
Client data was scattered across spreadsheets and disconnected tools, making it impossible to see the full customer journey.
Solution
Migrated client data into HubSpot, structured pipelines by lead source, and connected GA4 and Google Tag Manager for full-funnel visibility.
Result
A single source of truth for the sales and marketing teams, with clear reporting on what channels actually drive revenue.
What clients say.
Real feedback from Upwork clients and LinkedIn connections.
"Sadia rebuilt our entire lead follow-up process. What used to take our team hours every day now runs on its own."
"Clear communication, sharp strategy, and she actually understands both the marketing and technical side of automation."
"Our cost per lead dropped noticeably within the first month of working together. Highly recommended for performance marketing."
Ready to work together?
Open to remote, hybrid, or full-time roles — let's talk about your project.
Verified skills.
Want the full breakdown?
Download my complete CV for a detailed look at my project history, tools, and results.
Let's talk about your next project.
Open to remote, hybrid, or full-time opportunities. Reach out directly or send a message below.